soft data
- qualitativeRelating to characteristics, not quantities
- anecdotalBased on casual observation
- intuitionInstinctive immediate understanding
- feelingsEmotional responses experienced internally
- opinionsSubjective beliefs or assessments
surveys · interviews · feedback · subjective · impressions · hunches · sentiment · perceptions · insights · narratives · observations · informal · unstructured · intangible · nuance · context · stories · gossip
data rigor/quantifiability
soft dataquantitative data
Numerically expressed information
empirical data · statistical data · hard facts · hard evidence · structured data