shark week

Annual fin frenzy

Shark Week is the Discovery Channel's annual week-long television event featuring shark-related programming, first aired in 1988 and now a cultural phenomenon that spawns viewing parties and merchandise.

In slang, shark week refers to a woman's menstrual period, playing on imagery of blood in the water.

I can't go swimming today—it's shark week.

The euphemism has become widespread enough that context usually makes the intended meaning clear.

Related

ocean · fear · open water · documentary · crimson tide · discovery · summer · feeding frenzy · frenzy · jaws · after dark · tampon · period · bite · July · pad · hammerhead · beach

Categories
Opposites
programming intensity

shark weekoff-season

Low-demand period

dead air · slow news day

content focus

shark weeknature documentary

Film about wild environments

BBC Earth · Planet Earth

programming tone and approach

shark weeknature documentaries

Films about the natural world

Family

shark, week, weekly, weekend, sharks, midweek, biweekly, workweek, sharked

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Everyday, not technical · Rated PG