rubs the wrong way

• irritatesProvokes mild anger
• annoysCauses petty irritation
• gratesAnnoys or shreds
• bothersCauses irritation or disturbance
• irksMildly annoys

aggravates · chafes · rankles · bristles · friction · sandpaper · abrasive · prickly · testy · peeves · needles · gets under skin · sore spot · touchy · offensive · grating · jarring · unpleasant