rubs it in

Won't drop it

To rub it in is to emphasize someone's mistake, failure, or misfortune in a way that makes them feel worse about it.

The image is of grinding salt into a wound: I know I was wrong—you don't have to rub it in.

Often used as a complaint when someone won't let a painful subject drop.

Related

smugness · sarcasm · vindictiveness · triumphalism · one-upmanship · sore loser · mockery · condescension · antagonism · taunting · boasting · sibling rivalry · failure · jabs · loss · adding insult to injury · criticism · rivalry

Opposites
emotional impact on the wounded party

rubs it inconsoles

Provides comfort to

comforts · soothes · eases the pain · softens the blow · empathizes

verbal restraint about others' misfortune

rubs it inbites one's tongue

Deliberately withholds a remark

holds back · moves on · looks the other way

Family

rub, rubs, rubbed, rubbing, rubber

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Negative · Everyday, not technical · Rated G