rinse and repeat

Shampoo bottle instruction

Rinse and repeat is an instruction from shampoo bottles that has become shorthand for any repetitive process.

The phrase often carries a note of tedium or automation—do the same thing over and over: Just keep cold-calling prospects, rinse and repeat.

It can also suggest a reliable formula: Find what works, then rinse and repeat.

Related

shampoo · wash · wash cycle · hair care · habit · instructions · step by step · formula · pattern · mantra · ritual · recurring · same old · broken record · ad nauseam · monotonous · mechanical · automatic

Categories
Opposites
repetition vs. singularity

rinse and repeatone and done

Single unrepeated occurrence

one-time · never again · one-off · first and last · unrepeatable

routine vs. novelty

rinse and repeatbreak the mold

Diverge from tradition

think outside the box · improvise · reinvent the wheel · innovate · start from scratch

continuation vs. termination

rinse and repeatbreak the cycle

End a repeating sequence

call it quits · draw the line · move on · let it go · break free

Family

rinse, repeat, rinses, rinsed, rinsing, rinser, repeats, repeated, repeating

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G