plussing

Iterative creative refinement

Plussing is the practice of improving something by adding to it—making it better than expected or required.

The term originated at Disney, where creative teams were encouraged to ask "What can we add?" to elevate a concept: The animators kept plussing the scene until every detail sparkled.

Now used broadly in creative and business contexts for iterative enhancement.

improvement

upgrading

Improving to superior version

optimization · augmentation · advancement · enrichment · elevation · boosting · strengthening · amplification · development · progression

creative

ideation

Forming mental concepts

refinement · brainstorming · imagination · innovation · Pixar · Disney · collaboration · contribution · feedback · polishing

Opposites
quality enhancement vs. quality reduction

plussingdegrading

Lowering in worth

diminishing · cheapening · watering down · dumbing down · detracting

exceeding vs. meeting minimum standards

plussingsettling

Reaching resolution or rest

satisficing · coasting · phoning it in · mailing it in · going through the motions

creative ambition

plussingcommodifying

Treating as tradeable goods

homogenizing · playing it safe · defaulting

Family

positive, plus, adding, positively, positivity, pluses, positivism, plusses, plus sign

Familiarity
Top 1,000,000
Profile
Abstract · Positive · Rated G