nono

Something off-limits

A nono is something forbidden, inadvisable, or socially unacceptable—a violation of rules or norms.

Usually spelled as two words or hyphenated: Wearing white after Labor Day used to be a no-no.

The reduplicated form suggests childish speech, giving it a lighthearted tone even when the prohibition is serious: Texting while driving is a big no-no.

prohibition

forbidden

Not allowed

banned · hands-off · rule-breaking · boundary · limit · warning · caution · stop · unsafe · dangerous

scolding

rebuke

Express sharp disapproval

correction · admonishment · stern · warning · discipline · misbehavior · naughty · don't · scold · caution

childspeak

baby-talk

Simplified infant-directed speech

  • tut-tutClucking sound of reproach
  • mamaInformal word for mother
  • dadaInfant's word for father

boo-boo · uh-oh · oopsie · potty · binky · blankie · yucky · owie · night-night · bye-bye

Opposites
permissibility

nonookay

Adequate or permitted

allowed · acceptable · go-ahead · green light · fine

social desirability

nonobest practice

Accepted superior method

encouraged · recommended · virtue · done thing · social norm

Phrases
Family

nonowner

Familiarity
Top 1,000,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G