marks up
Adds retail margin
Marks up means to increase a price above cost: The store marks up electronics by 40%.
Retailers mark up goods to cover expenses and profit.
In publishing and web development, to mark up a document is to add formatting codes or annotations: She marks up the manuscript with editorial notes.
The noun markup covers both senses.
- annotateAdd explanatory remarks
- profit marginRevenue exceeding costs ratio
- cost plusPricing adding profit to expenses
- editModify written material
- wholesaleBulk sales to merchants
add notes · overhead costs · format · price increase · pricing strategy · revise · comment · red pen · red ink · competitive pricing · proofread · underline · track changes · retail · gross profit · final price · highlight · strikethrough