lay it on thick

Pile on compliments

To lay it on thick is to exaggerate praise, flattery, sympathy, or emotion beyond what's warranted: He was really laying it on thick with the compliments.

The expression suggests applying something liberally, like paint or butter—too much to be believable.

It can describe insincere flattery or overwrought displays of feeling: She laid it on thick about how sorry she was.

flatter

butter up

Flatter insincerely for advantage

charm · ingratiate · fawn · gush · adulation · flattery · blandishment · schmooze · soft-soap · brown-nose

exaggerate

embellish

Add decorative elements

inflate · overplay · stretch · hyperbole · overemphasize · blow out of proportion · overdraw · embroider · elaborate · magnify

Categories
Opposites
intensity of expression

lay it on thickunderstate

Express with restraint

downplay · undersell · minimize · soft-pedal · tone it down

sincerity and authenticity

lay it on thickbe honest

Speak without deception

be authentic · keep it real · speak plainly

communicative restraint

lay it on thickkeep it simple

Favor straightforward approaches

play it cool · deadpan

Family

thick, thicken, thickness, layers, laying, layered, layering, thickening, thickens

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G