hidden asset
Concealed valuable resource
A hidden asset is something of value that isn't immediately apparent or officially recorded.
In business, it's property, inventory, or intellectual property not reflected on balance sheets—sometimes concealed deliberately to avoid taxes or divorce settlements.
More broadly, any unrecognized advantage: Her fluency in Mandarin turned out to be a hidden asset during negotiations.
- resourceAvailable stock or supply
- secretConcealed information
- nest eggSaved money for later
- undisclosedNot made known
- dark horseUnlikely but possible winner
wild card · value · ace in the hole · sleeper · under the radar · advantage · trump card · diamond in the rough · upper hand · gold mine · untapped potential · treasure · buried treasure · secret weapon · concealed · stash · reserve · invisible
- Secret Advantagessecret weapon, ace, trump card, wild card, leverage
- hidden assetssecret stash, buried treasure, nest egg, stash, cache