grows on

Wins you over

Something that grows on you gradually becomes more appealing through repeated exposure.

A song you initially disliked grows on you until you find yourself humming it.

A person's odd mannerisms grow on you over time.

The phrase acknowledges that first impressions aren't always final: I didn't like the apartment at first, but it's grown on me.

Related

ivy · creeping vine · mold · liking · appreciation · fondness · soft spot · algae · familiarity · spread · endearing · acquired taste · slow burn · admiration · warm up to · takes time · fungi · creep

Opposites
temporal development of liking

grows onwears thin

Gradually loses effect

wears off · palls · tires · fades · wearies

initial vs. acquired appeal

grows onlove at first sight

Immediate romantic attraction to stranger

process of engagement

grows onrepels

Drives back, resists

alienates · pushes away · puts off · turns off · drives away

Family

grow, growth, growing, grown, grows, overgrown, growths, outgrow, outgrown

Familiarity
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Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G