going wide
Missing the target
Going wide means expanding distribution or reach beyond an initial limited release.
In film, a movie goes wide when it moves from select theaters to nationwide screens: After strong early numbers, the film is going wide next weekend.
The phrase applies broadly to any strategy of broadening availability after a targeted launch.
- lateral movementHorizontal displacement perpendicular to forward
- syndicationMulti-outlet content distribution
- flankingAt the sides of
- diversificationExpanding into varied areas
- cross-platformWorks on multiple systems
spacing · scalability · globalization · opening up · dissemination · branching out · distribution channels · sidestepping · outreach · universal access · availability · spreading out · market penetration · growth · networking · spread thin · coverage · open-mindedness
going widebullseye
Exact center target
dead center · going in · on target · hitting the mark · spot on
going widenarrowing
Reduction in width
converging · constricting · closing in · tightening · funneling
goes, gone, going, goer, goers, outgoing, ongoing, easygoing, wide