customer flow

Patron circulation patterns

Customer flow is the movement of customers through a business space or process over time.

Retailers and service businesses track customer flow to optimize staffing, store layout, and operations: We added more registers to improve customer flow during peak hours.

The term also describes the rate at which customers arrive: Customer flow slows after the lunch rush.

Related

line · queue management · express lane · self checkout · register · impulse buying · checkout · peak hours · rush hour · bottleneck · standing in line · real-time monitoring · wayfinding · entrance · crowd · queue · dwell time · heatmaps

Opposites
movement direction

customer flowoutflow

Fluid exiting a system

customer churn

presence vs. absence of traffic

customer flowstagnation

Absence of flow or progress

flow state

customer flowgridlock

Complete mutual obstruction

Family

flow, customer

Familiarity
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