bury one's head in the sand

Ignore obvious problems

To bury one's head in the sand is to avoid unpleasant realities by refusing to acknowledge them—like an ostrich supposedly hiding from danger by putting its head underground.

The phrase implies willful ignorance rather than genuine unawareness: The company buried its head in the sand about declining sales.

Often shortened to head in the sand: You can't keep your head in the sand forever.

Related

ignore · elephant in the room · denial · blindness · self-deception · willful ignorance · blissful ignorance · overlook · out of sight · fear · anxiety · procrastinate · cognitive dissonance · sidestep · neglect · selective attention · compartmentalization · rationalization

Opposites
confronting reality

bury one's head in the sandface the facts

Accept unpleasant truths

face the music · come to grips with · face up to · come to terms with · reckon with

taking action vs. passivity

bury one's head in the sandtake the bull by the horns

Confront a difficulty directly

grasp the nettle · bite the bullet · roll up one's sleeves · rise to the occasion · step up to the plate

Family

buries, buried, burying, headed, heading, header, headless, headfirst

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G