There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Tag: Social network
Cloud computing is a metaphorical term for hosted services on the Internet. This can be infrastructure (i.e., raw equipment), platforms (e.g., operating systems, basic software like databases or web servers), or software (e.g., content managements systems, social networking software). Typically, it is sold on metered basis, like a utility charges for water.
Social networking gives professionals and enthusiastic members of the public a great way to connect and share information about scientific or cultural topics.
A niche social network can benefit small, grassroots projects as well as large institutions, achieving many objectives simultaneously. A social network allows members to e.g., exchanging information, making personal connections, fostering dialog and awareness on a topic, as well as fundraising or promoting products and services.
Here are some tips and considerations for getting started… (more…)
Thinking about launching a new niche social network for a science or cultural community of professionals? Think again. It costs a lot to do well, and there’s a major risk of failure. People don’t have much time to spend logging into yet another social network, and it’s hard to reach a critical mass so that the site is interesting for people to use.
On the other hand, many niche communities still lack a good way to interact online. So there’s a potential need for new social networks.
Ravelry.com (for knitters and crocheters) is a fantastic example of a thriving niche social network. It has over 1.4 million members (and my wife loves it: she spends more time in there than on Twitter or Facebook). A recent article about Ravelry in Slate talks about how “social sites work better when they’re smaller and bespoke, created to cater to a specific group.” Members share photos and swap tips on their knitting projects. The site was started by a husband & wife team, and now has a 4-person staff. Revenue comes from their online store and advertisers. (more…)