There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Tag: social media
The Hirshhorn Museum’s ARTLAB+ program gets local DC teens involved in art. For their event tomorrow, “Teenagers Are Taking Over The Hirshhorn,” they directly used Facebook to promote the event and invite participants. See their Facebook invite. So far, they have 73 attending, 134 maybe attending, and 464 fans who are awaiting. (more…)
This is the first post from IDEA’s new blog. This blog tackles the challenge of boosting the general public’s literacy in science, culture and the arts through various lenses, such as business models, communications policies, social media, new technologies and interactive experiences. The focus of ths blog will evolve over time. We will bring you both a curated collection
Creating an atmosphere of discovery by allowing visitors to evaluate evidence. Problem You want to explain a multi-faceted problem and have visitors evaluate the evidence. Solution Develop a series of web pages, on which they are directed to note their opinion about each piece of evidence and analyze the problem. If, for example, your site
Online communities can take many forms, and add depth and breadth to your site. Problem You want to create an online community that adds value to your site. Solution The Internet offers the opportunity to create virtual communities using a range of technologies, including blogs, forums, and guest books; email lists; page comments; ratings; and
Asking specific questions, whether rhetorical or data-driven, can supplement your site’s content. Problem You want to expand your web content by drawing on the unique knowledge of your visitors. Solution Invite visitors to share information about highly specific questions, such as, “How has the habitat in your community changed over the years?” Discussion Incorporate into
Developing community while avoiding chaos. Problem Although the dynamic and database capabilities of web servers can encourage a sense of community, many approaches lead to abuse or misuse, including irrelevant and otherwise inappropriate content. Solution Draw on the unique knowledge and experience of your visitors in specific ways that serve to enhance your site’s content.