There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Enabling visitors to email a web page supports the user experience.
Visitors can’t easily share your site with others or archive its contents.
Add an “email this page” link to every page on the site, and allow visitors to add a brief note to the email.
If you want to track how many hits come from referrals using server logs, append an identifier, such as “?email” to the end of the URL. Visitors may feel more comfortable using this feature if you allow them to “preview this email” before sending. In addition, assure visitors that the email address will not be used for other purposes. Similarly, it is helpful to have a “printable version” of pages that have white backgrounds and no fixed margins.