young readers

Kids who read

Young readers refers to children and adolescents as an audience category for books and other written material.

Publishers use the term to designate content appropriate for roughly ages 8-14, between picture books and adult fiction: a fantasy novel for young readers, the young readers edition.

The category overlaps with middle grade and young adult but suggests the younger end of that spectrum.

Opposites
engagement with reading

young readersreluctant readers

People disinclined to read

reading skill level

young readersadvanced readers

Those with strong literacy

relationship to publishing/media

young readersmature audiences

Age-restricted viewership category

Family

young, readers

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G