scratch and sniff

Friction-activated aroma technology

Scratch and sniff describes a coating on paper or plastic that releases a scent when scratched, used in children's books, promotional materials, and novelty items: The scratch and sniff stickers smelled like strawberries.

The technology embeds fragrance in microcapsules that rupture under friction.

Related

stickers · interactive toys · children's books · interactive design · deodorant · sensory stimuli · bubble gum · grape soda · jelly beans · haptic feedback · chemical bonding · promotional materials · nostalgia · birthday cards

Categories
Opposites
scent activation method

scratch and sniffunscented

Having no added smell

scentless · fragrance-free · odorless · air freshener · scented candle

sensory engagement type

scratch and sniffnon-interactive

Requiring no user action

plain paper · unembellished

Family

scratch, sniff, scratched, scratches, scratching, scratcher, scratchy, scratchiness, sniffed

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G