rolls out the red carpet

Gives VIP treatment

To roll out the red carpet is to give someone an exceptionally warm or lavish welcome, treating them as an honored guest.

The phrase comes from the literal practice of unrolling a red carpet for dignitaries at formal events: The company rolled out the red carpet for the visiting executives.

Often used sarcastically when such treatment seems excessive or undeserved.

Related

honorifics · entertaining · special occasion · black tie · catering · white glove service · hospitality · guests · accommodating · state visit · royal treatment · luxury · reception · lavishness · hosting · pageantry · greeting · inviting

Opposites
hospitality and welcome

rolls out the red carpetturns away

Redirects or refuses

shuts out · snubs · rebuffs · cold-shoulders · spurns

social status treatment

rolls out the red carpetdismisses

Terminates or rejects

looks down on · puts through the wringer · overlooks · neglects · disregards

Family

rolls, rolled, roller, redder, reddest, redden, carpet, carpets, carpeted

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G