rolls out

Launches to everyone

Rolls out means to introduce or release something to the public, typically in a gradual or staged manner: The company rolls out its new software next month.

The image is of unrolling something for display—a carpet, a map, plans.

Products, policies, and updates all get rolled out.

A rollout is the noun form for such a launch.

Related

unveil · announcement · press release · implement · unfurl · initiate · inaugurate · activate · release · execute · extend · debut · phase in · ship · declare · publicize · launch · grand opening

Opposites
deployment/launch

rolls outdiscontinues

Stops doing or making

phases out · rolls back · pulls · withdraws · sunsets

physical extension

rolls outrolls up

Winds something into itself

furls · retracts · winds up · folds up · gathers

gradual implementation

rolls outphases out

Ends something incrementally

winds down · tapers off · scales back · pulls back · contracts

Family

roll, out, rolls, rolled, rolling, roller, rollers, outs, outed

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G