quiet luxury

Quiet luxury is a fashion and lifestyle aesthetic that signals wealth through quality, craftsmanship, and subtle design rather than logos or conspicuous branding.

The look favors understated elegance—cashmere sweaters, well-cut blazers, fine leather goods—that only those familiar with expensive materials would recognize as costly: Her quiet luxury wardrobe cost more than most people's cars, but you'd never guess it.

The term gained mainstream currency in the early 2020s, partly through the television series *Succession*.