now, now

Soothing, calming phrase

Now, now is a gentle interjection used to calm, reassure, or mildly rebuke someone.

It soothes distress: Now, now, don't cry.

It can also express mild disapproval or urge restraint: Now, now, let's not say things we'll regret.

The repetition softens what might otherwise sound dismissive.

Related

don't cry · simmer down · deep breath · calm · reassurance · pat on the back · interjection · calm down · gentle · take it easy · easy does it · soothing · soft voice · pacify · empathy · be strong · hush · steady on

Opposites
tone/intent

now, nowshame on you

Spoken moral rebuke

how dare you · for shame · cut it out · scold · rebuke

urgency of response

now, nowhurry up

Command to accelerate

right now · immediately · this instant · move it · chop chop

response to distress

now, nowpanic

Uncontrollable sudden fear

oh no

Family

now

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G