fast followers
Swift market mimics
Fast followers are companies or individuals who don't pioneer innovations but quickly adopt and adapt what innovators create.
The strategy avoids the risks and costs of being first while capitalizing on proven ideas: Apple wasn't first to market with MP3 players, but as a fast follower they dominated with the iPod.
Fast followers often succeed by improving on original designs or executing better than pioneers.
- imitatorsThose who replicate others
- competitorsThose seeking same goal
- emulatorsPrograms simulating other systems
- copycatsPeople who mimic others
- adaptationsChanges to fit conditions
cloners · replicators · benchmarking · blue ocean · Samsung · reverse engineering · mimicry · strategic positioning · challengers · industry standards · competitive advantage · trend analysis · differentiation · Zara · risk mitigation · agile development · Xiaomi · rapid prototyping
fast followersfirst movers
Initial market entrants
pioneers · innovators · inventors · trailblazers · disruptors
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