end consumer

Product's ultimate user

An end consumer is the person who ultimately uses a product, as opposed to intermediaries who manufacture, distribute, or sell it.

The term appears in business and regulatory contexts to distinguish final users from those in the supply chain: Safety regulations exist to protect the end consumer.

Also called end user, though that phrase more often applies to software and technology.

retail

shopper

One who purchases goods

shopping · cart · transaction · storefront · ecommerce · point of sale · merchandise · supermarket · department store · mall

Opposites
supply chain position

end consumermanufacturer

One who produces goods

producer · wholesaler · supplier · distributor · creator

economic role

end consumerproducer

One who makes things

manufacturer · maker · creator · supplier · provider

Family

end, consumer, ends, ended, ending, endless, endlessly, unending, consume

Familiarity
Top 500,000
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Used worldwide · Timeless · Rated G