color payoff
- pigmentColor-imparting material
- saturationState of complete permeation
- vibrancyDynamic, pulsing quality
- intensityStrength or force level
- richnessState of abundance
opacity · coverage · swatch · blend · application · buildable · creamy · bold · transfer · streak · deposit · formula · lasting · punch · pop · velvet · matte · shimmer
pigmentation intensity
color payoffwashed out
Faded or exhausted
unpigmented · sheer · translucent · transparency · faded
product effectiveness
color payoffproduct failure
Goods that bombed commercially
false advertising · ineffective · underwhelming · dud · lackluster