charm offensives
Calculated likability pushes
A charm offensive is a deliberate campaign of friendliness or flattery designed to win someone over or improve one's image.
The phrase carries ironic weight—offensive suggests aggression, yet the weapon is pleasantness: The company launched a charm offensive after the scandal.
Politicians and corporations deploy charm offensives when their reputations need repair.
- schmoozeChat to gain favor
- courtingRomantic pursuit of another
- tacticPlanned action for advantage
- flatteryExcessive insincere praise
- buttering upExcessive flattery for advantage
diplomacy · goodwill tour · win over · rapprochement · cajolery · wooing · hearts and minds · persuasion · summitry · soft power · sweet-talk · strategy · détente · compliments · likability · allure · enticement · glad-handing
charm offensivessaber-rattling
Threatening show of military might
aggression · threats · belligerence · bullying · antagonism
charm offensiveswithdrawal
Act of taking away
silence · stonewalling · disengagement · radio silence · cold treatment
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