There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Month: March 2012
IDEA is in the planning stages of a new project, to create a new thesaurus app for the iPad. As an experiment, we investigated whether “crowd funding” is a viable way to fund new educational apps. Our Kickstarter project was not funded, but we are still making the app!
Here’s some information about our Kickstarter experiment. (more…)