Our programs

IDEA has several programs involving research and development of real-world projects that align with our organizational mission:

Promoting scientific, artistic and cultural literacy

• WordFlare advances interest in and knowledge of the English language via a mobile app that presents interlinked concepts using SpicyNodes technology and gamefication. Coming Summer 2013.

• The IDEA blog advocates for the role of technology in advancing scientific and cultural literacy while encouraging the cross-fertilization of ideas for an audience of executive-level staff in nonprofit, scientific, cultural, and educational institutions.

• The WebExhibits online interactive museum, which launched as the first of its kind in 1999, reaches approximately 9 million annual visitors. With nine multidisciplinary exhibits, WebExhibits delivers online and app-based interactivity.

• IDEA collaborated with a professional society to improve how they serve their members, who in turn preserve and interpret state and local history.

Encouraging sharing of knowledge via online tools

SpicyNodes is an innovative online radial mapping tool that mimics how people interact with information in the real world. IDEA built an online community of people whom have since created more than 200,000 nodemaps, most of which are freely shared.

• IDEA is currently working on bringing SpicyNodes to tablet devices, with an expected launch during Fall 2013.

Promoting the public’s understanding of the mind

ColoRotate is a 3D color editing tool that explains the neurophysiologic basis of vision and simulates the way humans perceive color. In addition to a free Web version, which has an online community that shares color palettes, IDEA offers a plug-in for those with older versions of Adobe Photoshop. Our latest release is an iPad app that optionally connects to Photoshop.

• IDEA’s free color-related WebExhibits (on color vision and art, the chemistry of pigments, and the causes of color) have educated millions of visitors about color, and our free colorblindness simulation tools have helped color-sighted people understand how the world looks to those who have some degree of color blindness of some degree.