win-win situation

Everyone gains equally

A win-win situation is an outcome where all parties benefit, rather than one gaining at another's expense.

The phrase comes from game theory, where it contrasts with zero-sum scenarios.

In business and negotiation, finding a win-win means crafting solutions that satisfy everyone's core interests: We structured the deal so it was a win-win situation for both companies.

Related

good deal · value creation · collaboration · give and take · reciprocity · fairness · fair shake · level playing field · joint ventures · consensus-building · common ground · happy medium · reconciliation · integrity · equity · transparency · problem-solving · alignment

Opposites
outcome distribution

win-win situationno-win situation

Dilemma without good outcomes

zero-sum game · lose-lose · Pyrrhic victory · race to the bottom · beggar-thy-neighbor

cooperative vs competitive framing

win-win situationzero-sum game

Competition where gains equal losses

conflict of interest · winner-take-all · exploitation · raw deal

Family

wins, winning, winner, winners, winnable, situation, situations, situational, situate

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G