gained traction
- momentumProduct of mass, velocity
- tractionAdhesive friction enabling movement
- caught onUnderstood or spread
- spreadTo distribute widely
- popularityMass public favor
viral · snowball · movement · buzz · grip · foothold · accelerated · took off · wheels · friction · purchase · ground · adhesion · climbing · rolling · steam · building · surge
momentum and progress
gained tractionlost momentum
stalled · petered out · hit a wall · faltered · stagnated
acceptance and adoption
gained tractionfell flat
Failed to impress
flopped · bombed · died on the vine · fell on deaf ears · withered