Greg Heffley

Greg Heffley is the fictional protagonist and narrator of Jeff Kinney's *Diary of a Wimpy Kid* book series, which began in 2007.

He's a middle school student whose illustrated journal entries chronicle his attempts to navigate adolescence and achieve popularity, typically through schemes that backfire.

Greg has become shorthand for a certain type of self-absorbed, socially awkward preteen boy who lacks self-awareness about his own failings: He's giving Greg Heffley energy with that plan.