Comments on: Online advertising is ripe: Using or launching ad networks

By: Keith N Chase

Keith N Chase — Thu, 13 Sep 2012 05:21:00 +0000

There have been many advertising companies that came out due also to the increasing number of demands the clients want. From below the line to above the line ad agencies, all of them have different strategies to having an effective promotion. I for one is one of the striving logo designers perth who are helping starting businessmen.

By: Chas.

Chas. — Thu, 09 Feb 2012 21:31:20 +0000

Well, that's the beauty of Culture Pundits. I understand your take on this, but the way you frame it, it puts the onus on the reader spend the time and effort to peruse any and all sites they may have an interest in. The value of Culture Pundits for me is that I can go to a site which provides interesting blogged opinions. And in conjunction with their ARTCAT: the catalog of art happenings in the NYC area, they created a virtual community of sorts that you can go to engage the art scene. The TwitterFeed that they ran on the sidelines was appropriate to the muse of their network… a conversation that you can be part of and a way to fine tune your NYC (and beyond) experience.

So it isn't so much about some myopic advertising opportunity for museums and like cultural institutions, (that's the part the bureaucrats mentioned above don't seem to get) it's more about cultural sponsorship opportunities that reveal a deep interest in a: well educated, financially capable, learning-as-hobby community that would follow bloggers on a network like the Culture Pundits.

Organizations that provide in this way for the communities they serve wind up being household names and thereby part of the community's conversation. This makes the 'who is profiting' question moot, the community looks at the institution as a member and supports it accordingly. This model is becoming recognized by SuperCorp's around the world… (book by Rosabeth Moss-Kanter), its a bit more abstract than the average buyer of advertising might care for due to the required ROI reports to their superiors, but it's very powerful leverage in the end.

P.S. I would love to see no admission at Museums in theory, but can you imagine how crowded they would be then? Unthinkable really!

By: ideaorg

ideaorg — Thu, 09 Feb 2012 18:32:21 +0000

Thanks for your comments, Chas. One challenge with arts/culture is that it is not clear who is profiting — i.e., who would be the best advertisers? Further, if you believe (as I do) that most museums should revise their business models to be free or highly inexpensive, then museums are not the right advertisers. In fact, it should be reverse, museums should be able to have free web sites with a ton of content, and use advertisements as a revenue stream. InfluAds has had good success finding advertisers for the business and design fields — often advertising software companies. I wonder what kinds of additional retail/commercial advertisers might be interested in sponsoring culture… or the humanities in general. And we don't want just a bunch of poster and furniture companies.

By: Chas.

Chas. — Thu, 09 Feb 2012 17:00:47 +0000

Watching Hoggard and Schreiber grow Culture Pundits was a real pleasure. It's a shame that their sponsors didn't understand the amazing value these geniuses were providing. They curated the content and the AdSpace and thereby providing a sanctuary for their readership from unrelated AdNoise.
Sponsored posts are an interesting way to go, but the CP team developed a sponsored network and handled the curatorial issues on the front end. The readership was able to absorb the tasteful and familiar information they gleaned from the sidebars of the blog posts that kept them coming back.
It's too bad that the people looking to buy ads on the Culture Pundits Network had to answer to (in my mind) uninformed bureaucracies that could not fathom the brilliance of having curated AdSpace, thereby forcing a pile of traditional "paperwork" to support the traditional information informed by the 'Talking The Talk' acronyms enumerated above.

I really enjoyed not having annoying and distracting information plaguing me while I perused their network. I'm sorry they couldn't make it, but hopefully they have set a new mark for excellence that an informed audience will come to appreciate… strike that! come to expect in the future.

It's kind of like XM radio…. how can you go back?

Thanks Tom and Barry.