Comments on: What is strategic communications?

By: aguemperlein

aguemperlein — Fri, 26 Feb 2016 20:38:20 +0000

I enjoy your clear definition of strategic communication, both modern and ‘old school’ methods. What do you find the most important aspect of strategic communication? Audience, objective or measurement?

By: Peter McG.

Peter McG. — Sun, 26 Jan 2014 18:40:39 +0000

I found the link: to Guerrero-Castro’s article:
http://connections-qj.org/node/5573

By: Kevin Von K.

Kevin Von K. — Tue, 03 Dec 2013 00:24:09 +0000

The most important aspect of strategic communication is STRATEGY.

“…Without strategy, we can only communicate. Only with strategy we can communicate strategically.”

Guerrero-Castro, C. E. Strategic Communication for Security & National Defense: Proposal for an Interdisciplinary Approach. Connections: The Quarterly Journal, Volume 12, Issue 2, p.27-51 (2013)

By: strategist

strategist — Mon, 26 Aug 2013 03:37:57 +0000

Hi BP Singh
I am researching strategic communications within the public sector in NZ and wonder if you would mind sharing your findings with me?

By: Introduction to Agricultural Communication Theory | Dr. Baker's agcom844

Introduction to Agricultural Communication Theory | Dr. Baker's agcom844 — Sat, 24 Aug 2013 22:18:31 +0000

[…] theory to engage the public in conversations about agriculture. Your book talks about the need for strategic communication, which is a term you will continue to hear throughout this course. Communicating strategically is […]

By: Cat

Cat — Tue, 11 Jun 2013 00:41:58 +0000

The most important aspect of Strategic Communications if following the master plan to achieve the outlined goals for a company. It is essential to intensively think about all tactics and strategies necessary for the goals to be actualized. The master plan serves as a "road map" to getting the best results for whatever is the desired outcome. Getting off track can negatively impact the intended success of what the final product of the plan should be.

By: Evelynn

Evelynn — Tue, 04 Jun 2013 01:38:54 +0000

The variety of definitions reflects the varied nature of the field of strategic communications. Though the given descriptions of strategic communications differ, a common theme of the article is the idea of "strategy." The author of the article describes strategic communications as the "'pushing' and 'delivering'" of information to an intended audience. The quotes from communications specialists in the article align with the first key in Propel: Strategy. When designing a communication plan, it is important to plan methodically and to be intentional in order to achieve results.

By: MArk

MArk — Wed, 26 Dec 2012 19:53:18 +0000

Agree Adam. Guerrero’s definitions and model is the best at the moment, with strong arguments bases on theories and models of strategy and communication.

Was not easy to find the right resources. I have been working in Defense area for decades (public affairs) and there are 1000 of people using SC as they want, with a lot of attempts of definitions and process. But for me the guys who really have been making a contribution in this area is Cristian Guerrero with his model and definitions and Christopher Paul with his research about the evolution of the concept.

To get a free access to the Guerrero’s papers you need to apply: http://stratcom-model.com/papers/
And to get access to Paul’s book you can find it in googlebooks: http://books.google.de/books/about/Strategic_Comm…

This two guys are the best in my opinion.

Cheers

By: IDEA » Blog bites

IDEA » Blog bites — Wed, 10 Oct 2012 21:58:59 +0000

[…] museums to mobile devices to ebooks to blog networks. The most popular articles have been about strategic communications and QR Codes. These articles were written by Michael Douma, and many were long-form articles, […]

By: IDEA » Blogging at IDEA

IDEA » Blogging at IDEA — Mon, 17 Sep 2012 04:26:35 +0000

By: What is strategic communications? | Mindful Leadership & Strategic Communication

Wed, 29 Aug 2012 19:06:51 +0000

[…] What is strategic communications?. Share this:More Pin ItLike this:LikeBe the first to like this. This entry was posted in Communication, Strategy and tagged Communications, strategic communication, strategy by bxljenny. Bookmark the permalink. […]

By: Adam

Adam — Wed, 18 Jul 2012 13:32:07 +0000

“strategic communication” if you want serious answers = the theory and model of /guerrero castro/. I have been working in social communication in the goverment since 1998. and this theory and model is the best in my opinon.
Adam

By: BP Singh

BP Singh — Sun, 01 Apr 2012 21:36:21 +0000

This is an interesting site. I'm researching STARTEGIC COMMUNICATION WITHIN THE PUBLIC SECTOR at UKZN and hope to throw some questions your way

By: What’s my interest area? | Michelle Bedker's Blog.

What’s my interest area? | Michelle Bedker's Blog. — Fri, 09 Mar 2012 15:23:36 +0000

[…] I was researching this new-found career possibility, I found an interesting blog post about strategic communications. It has some pretty interesting graphs about the use of the phrase strategic communication vs. […]

By: THANDO

THANDO — Thu, 08 Mar 2012 09:34:46 +0000

Please explain to me Ive got an assignment and it says I must discuss what is the strategic role of communication under the following headings

1. strategy communication
2. Communication Strategy
3. Communication of Strategy