Comments on: Short, yellow and priceless: Effective ads to cross-promote https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/ Fresh ideas to advance scientific and cultural literacy. Wed, 06 Jun 2018 02:24:39 +0000 hourly 1 https://wordpress.org/?v=4.9.28 By: Ken https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/#comment-2176 Fri, 19 Jul 2013 22:23:55 +0000 http://www.idea.org/blog/?p=1451#comment-2176 That is an amazing analysis. I would have anticipated that the graphical ad would have a better click through rate than a simple text based ad….interesting to know that it was opposite.

]]> By: ideaorg https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/#comment-568 Tue, 15 Mar 2011 13:13:23 +0000 http://www.idea.org/blog/?p=1451#comment-568 Thanks for your comment. The screen shot was cropped. The graphical ad was intended to be clear on the top of the page, but not intrusive. But it was not squeezed into a corner. We did not test other positions for the graphical ad.

]]> By: ??? https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/#comment-566 Tue, 15 Mar 2011 11:58:02 +0000 http://www.idea.org/blog/?p=1451#comment-566 Another lesson that has to be added and might replace the graphic ad lesson, AND BASICALLY SHOULD RUIN THE TEST AND STATISTICS:

the graphic ad was cornered out, but the text ad was in the middle of both the page and the article

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