There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Art Gallery of Greater Victoria
In summer 2008, IDEA collaborated with the Art Gallery of Greater Victoria on their Warhol: Larger than Life exhibition. Working with Jonathan Lathigee and curator Helen Delacretaz of the Winnipeg Art Gallery, IDEA helped adapt its interactive color-changer of Andy Warhol’s famous Marilyn Monroe silkscreens into a kiosk that visitors could manipulate by touch.
See IDEA’s WebExhibits Marilyn Monroe color changer in action. (Requires Adobe Flash)
The kiosk invited visitors to “Paint your own Marilyn,” by selecting their own colors and lightness/darkness gradient for skin, hair, mouth, shadow, and background. Each variable had its own color wheel that visitors could manipulate, and visitors could see the effects of their adjustments in real time. They could also launch their interactive “painting” from the color palettes Andy Warhol used in his eight silkscreens.
Warhol: Larger than Life examined three main issues: the elevation of everyday subject matter to the sphere of “Fine Art,” celebrities and their outsized existence, and the life of the Andy Warhol, one of the major artistic innovators of the 20th century.The exhibition included over 150 paintings, drawings, prints, sculptures, photographs, and films.
IDEA’s color changer technology enabled those viewing the Warhol: Larger than Life exhibition to delve deeper into the artist’s experience of art and color, and perhaps inspired them to think of art in a new way.