There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Repurposing material for a new medium.
You need to adapt a real experience into a virtual experience.
Rather than adapt the experience as a whole, instead plan on repurposing much of the material into a different structure.
During the formative years of the Internet, print, radio, and television were quick to adapt to online publishing. However, real life experiences were harder to adapt to the web browser. Indeed, online and physical experiences are very different media, and physical experiences rarely translate directly into online experiences. One approach is to arrange material in a hierarchical manner (chapters, sections, pages), with a layout similar to a magazine. Most images should be enlargeable, and there should be an emphasis on interactivity rather than textual content.