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IDEA is uniquely positioned as a media resource for both general consumer interest stories and articles for niche readerships, such as educators, artists, cooks, and web designers.

Story concepts include:

  • The Role of Technology in Learning – How interactivity and personalization can enhance e-learning.
  • Information Overload – Why, despite advances in technology, finding information on the Web remains unintuitive and difficult.
  • The Search for Knowledge - A historical perspective on the way people look for information.
  • Daylight Saving Time – Its history, its controversies, and its relevance today.
  • Color Vision and Art – The relationships between modern art and the ability of humans to visualize color.
  • Color Pigments – The historical origins and the science of color.
  • Butter – The history, composition, science, and uses of this rich indulgence.
  • Radial Mapping – How the right architecture and user interface can transform sitemaps.
  • The Digital Divide – Accessible technology is critical to Third World development and learning.

IDEA Press Contact

Michael Douma, Executive Director of IDEA, is available for media interviews. Please contact us at media.relations4@idea.org.