Traditional methods of choosing color on computers require an understanding of color theory and its related concepts like luminescence, saturation, and brightness. This was (and is) almost exclusively the realm of graphic design artists and those with an innate sense of color balance. For the vast majority of users however, choosing a color is a tedious and often unrewarding process. Palettes are either too simplistic, with a limited choice of colors, or too complex, requiring at least an appreciation of color models and how color works in the RGB (Red, Green, Blue) spectrum.

IDEA has designed ColoRotate to eliminate both problems. Users don’t need a theoretical understanding of color systems or expertise in color selection. ColoRotate is an open three-dimensional color space that allows the user to traverse across the colors at various intensities. Color selection is simply a matter of intuitively navigating the color space until the user arrives at the desired color. There are no color combinations or numbers to be memorized or written down. As an element of SpicyNodes, IDEA’s ColoRotate tool enables web site designers and developers to select colors for their designs.

Online sample.

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