There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
IDEA developed its mobile language game, WordFlare, to impart the joy of language to a large audience, giving them an opportunity to develop their vocabularies and literacy skills. Over a period of six years, we created a game that presents the intellectual challenge of crossword puzzles (deciphering words from a few letters and clues) in a new context and, in the process, exposes players to thousands of words.
Many people love to play arcade games on mobile devices – however, they aren’t necessarily word buffs. To introduce this audience to new words and word relationships, we combined our language-related tools, research, and expertise to create an engaging arcade game built on the match-three dynamic (e.g., Bejeweled) with whimsical characters, fun dynamics, and compelling strategy and skill requirements.
WordFlare appeals to players ages 12 and up and across the spectrum of incomes, education levels, and genders. The gameplay hooks players, then exposes them to words that will reside in their active, inactive, and unknown vocabularies. An immersed player can easily spend tens of hours playing WordFlare; as they play, they will think about word recognition, meanings, and relationships. Throughout 100 game levels, players evaluate and consider more than 17 thousand possible words (seeing a random subset each time they play). Some of these words will be outside of their current vocabulary, and as a result, the game introduces players to previously unknown words.
The core gameplay revolves around evaluating clue words against orbiting words to determine possible matches, and then using touch to connect them to related orbiting words. The orbiting words have some letters obscured. For example, if one of the clue words is “fruit,” the player might correctly guess that the partially hidden word – which may read “a?pl?” – is “apple.”
The arcade game elements keep players engaged, which paves the way for more learning. There are 15 unique sidekicks that deliver power-ups, such as zapping, freezing, and blasting obstacles, as well as randomizing the orbiting words. Players must strategize timing and sequencing moves to complete sets of three matching words while avoiding the obstacles. Optional hints can help players achieve their goals more easily – and expand their vocabularies along the way.
Coming late 2017.