Tag: visitors

Small differences have a big effect when trying to coax thousands or millions of people. This includes urging online readers to take an action. This post looks at how IDEA used small ads on one of our projects (a small, free web-based exhibit about Daylight Saving Time) to promote another project (a 99¢ app about Daylight Saving Time sold via the Apple app store). This post looks at statistics and ratios… (more…)

This weekend, I was a judge at a local chapter of National History Day (NHD). I judged web sites. Amazingly, these sites were much better than those of many small history museums. The students’ sites used a mixture of text,  images, video and audio clips in a thoughtful way. This year’s theme was “Debate and Diplomacy.”

I can’t show you the sites I reviewed, but here are 3 winning examples from 2010: Electrifying AmericaPolio Pioneer; and Out of the Box, Into the Oven.


In 2008, IDEA conducted a study about online experiences. The report (download PDF here) outlines key findings from surveys that explored factors that drive online experience as expressed by the three different subject groups – nonprofit organizations and cities, web designers and firms, and the general public. (more…)