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Posts Tagged ‘smartphone’

Museums still ignoring mobile, especially small museums

The vast majority of museums are totally ignoring mobile apps. At present, ~350 iPhone apps have been actually created by museums. Of those, only one out of ten was created by a U.S. museum (the rest are non-U.S.). The other 760 iPhone apps matching “museum” in their title or description were created by travel and […]


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Museum tour apps for <$25k at Museums & Mobile conference

It is getting easier and cheaper for cultural and scientific organizations make mobile, handheld tours. According to Nielsen, 40% of Americans with mobile phones are carrying smartphones; of those 40% run Android, and 28% have an Apple iPhone. This is a huge market, and by 2012, approximately half your audience could use your app from the […]


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What are QR Codes? And how are they useful for outreach?

QR codes are a way to send information to mobile devices (e.g., a smartphone) using its camera. You send a short blurb of text, or a web address (URL) by representing it as a code which people photograph from their phone. The codes are easy to generate. Several web sites and software programs will make the codes […]


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Summer mobile trends

Mobile is exploding, and this has vast implications for education. Here’s a summary of top news and trends for mobile this summer… Smartphones are popular phones. According to Nielsen, 38% of Americans now own smartphones, and 55% of those who purchased a new handset in the past three months bought a smartphone (rather than a dumb one), up […]


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Smartphones widely integrated into our lives (graphs)

Smartphones (e.g., the iPhone or Android) are commonplace, and education outreach projects need make use of this reality. People use their smartphones while doing all kinds of things. For example: (Left to right, top:  while waiting in line, socializing, in the bathroom, while watching TV; bottom: while using a computer, playing video games, reading a […]


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Ready for smartphones? Data on growth and marketshare

More people are using fast smartphones, and expect to get their information on their phones. In the last quarter of 2010, approx 95 million smartphones shipped worldwide. Are you ready to reach these people? Following are some graphs relevant to how the public gets information:


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