There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
Real life has a close competitor in the “Art Project,” released by Google last week. Their initial release is a clean, inviting site for browsing over one thousand artworks from 17 of the world’s most famous museums. At least one piece from each of the 17 museums is displayed in gigapixel resolution, so that online visitors can zoom in to the brushstrokes. Each piece also has information about the artists, text or video commentary, bios, and links to related pieces. Some museums have 3D walk-throughs, analogous to Google’s map street views (there are 6000 3D panoramas), and there’s a way to create personal art “collections” to revisit or share later.
Personalizing web content helps ensure that users’ needs are met. Not everyone wants the same cabbage. Not every user needs the same content. Problem A website can’t effectively meet the needs of users because it isn’t adaptable to their individual needs. Solution Develop multiple versions of web pages in a variety of formats and allow
Asking questions of the visitor can trigger more personalized information. Problem Your web site needs to meet the needs of different users. For example, you need versions of the site for elementary kids, teens, adults, and teachers. Solution Direct the visitor to the appropriate information by employing the following techniques: Initial interview, or preferences: Ask
Adapting your web content to different audiences increases the effectiveness of your project. Problem You must meet the needs of multiple audiences, each needing a different version of the same information. For example, you may need Spanish and English versions of each page, or versions geared towards different education levels. Solution Adapt your site content
Defining the audience for your content is the first step in personalization. Tailoring meets the needs of the individual by defining the audience for each piece of educational material, collecting information from users, and cross-referencing content with user information. Problem While we have the ability to disseminate massive quantities of educational materials to the general
Tailoring information adds value to the user’s experience. Educational materials that attempt to meet the needs of everyone often meet the needs of no one in particular. Tailoring replaces the cookie cutter approach by personalizing content and increasing relevance. Many educational efforts suffer from a problem of relevance. For example, math teachers may struggle to