There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]
Read moreTag: narrative
Insight & context
November 1st, 2005 by IDEA
Developing a narrative to engage visitors. Problem Your web site isn’t enticing and engaging to visitors. Solution Maintain a sense of realism and narrative to your website. Discussion Adding multimedia, such as commentary from a noted expert, can engender realism. Narrative can be maintained by removing extra information from the core presentation, and allowing visitors