There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […]Read more
All publications from the National Academies Press (NAP) are now available for free as PDFs. NAP is the publishing arm of the National Academies, and publishes 200+ books a year on topics in science, engineering, and health.
Making the PDFs free is the culmination of a decade of research and sales modeling on how to finance a nimble publishing house with paid print books, with enough spare revenue to allow free release of electronic books. Here’s the evolution: