Tag: advertising

Open access means that readers have free access. But who pays for the operational costs of running a publication? Often it’s the authors, though there are several common business models.

How much are authors paying? What do they think about it? And what are some other business models to sustain journals and other kinds of digital content? (more…)

The term “strategic communications” has become popular over the last two decades. It means infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation.

It can refer to both a process, and to a specific job title.


Small differences have a big effect when trying to coax thousands or millions of people. This includes urging online readers to take an action. This post looks at how IDEA used small ads on one of our projects (a small, free web-based exhibit about Daylight Saving Time) to promote another project (a 99¢ app about Daylight Saving Time sold via the Apple app store). This post looks at statistics and ratios… (more…)

The Hirshhorn Museum’s ARTLAB+ program gets local DC teens involved in art. For their event tomorrow, “Teenagers Are Taking Over The Hirshhorn,” they directly used Facebook to promote the event and invite participants. See their Facebook invite. So far, they have 73 attending, 134 maybe attending, and 464 fans who are awaiting. (more…)