Category: Strategy

Historypin globeCrowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow?

Historypin logoFor some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History “pin” because the photos are pinned on a map. (See recent article about Changes over time, in photos and maps.) Some locations have photos from multiple dates, showing how a place has changed over time, or cross-referenced with Google Maps StreetView. Currently, Historypin has 308k items, from 51k users, and 1.4k institutions. This is a graph of pins over the last three years: (more…)

Bangladesh laptop userOnline education can have a real impact in the developing world. Last week, we needed to hire a programmer for a small freelance job. To my surprise, several candidates advertised they had completed programming MOOCs. These were young programmers in their 20’s, in countries like Pakistan and Thailand, who lacked college-level coursework, but are trying to launch freelancing careers based on online courses.

Online courses and MOOCs may be a poor substitute for in-person learning with a charismatic teacher, but they are light-years better than nothing, and are particularly relevant for higher education and specific skills, when students are self-motivated. (more…)

NASA LogoNASA redesigned their web site, with a magnificent failure of design by committee. It is a failure of content (eliminated the most interesting details about the science and engineering), a failure of organization (poorly consolidated types of content, such as multimedia and interactive features), and failure of implementation (site does not resize for small-screen smart phones, and failed to make popup menus work correctly on tablets). (more…)

Two Cheers for Web U!Online courses with very large enrollments have rapidly matured in the last two years, led largely by experiments outside mainstream academia by CourseraUdacity and edX. Ambitious educators, technologists, and funders have created courses on diverse topics, and over five million students worldwide have registered for classes. And 3% have completed the courses. What can we learn? (more…)

CrowdsourcingCrowdsourcing means involving a lot of people in small pieces of a project. In educational and nonprofit outreach, crowdsourcing is a form of engagement, such as participating in an online course, collecting photos of butterflies for a citizen-science project, uploading old photos for a community history project, deciphering sentences from old scanned manuscripts, playing protein folding games to help scientists discover new ways to fight diseases, or participating in online discussions. (more…)

Twitter hashtags are useful for promoting your projects, learning about new topics, and discovering trends. But what hashtags to use? We’ve analyzed usage patterns for over a thousand hashtags used in education and outreach, and give you the best. Even if you are active on Twitter, some will be familiar to you, and some will be new.

List of the best hashtags for education and outreach(more…)

The vast majority of museums are totally ignoring mobile apps.

At present, ~350 iPhone apps have been actually created by museums. Of those, only one out of ten was created by a U.S. museum (the rest are non-U.S.). The other 760 iPhone apps matching “museum” in their title or description were created by travel and culture publishers, most of which are poor quality.

These pathetic numbers ignore smartphone reality. In the U.S. alone, half of all mobile phone customers now have smartphones, and there will soon be 1 million new smartphone (smartphones run apps) subscribers a week. This will be virtually all U.S. households in 5-7 years. Currently, Android and iOS are the two main app platforms. Numbers in Europe are similar.  (more…)

IDEA is in the planning stages of a new project, to create a new thesaurus app for the iPad. As an experiment, we investigated whether “crowd funding” is a viable way to fund new educational apps. Our Kickstarter project was not funded, but we are still making the app!

Here’s some information about our Kickstarter experiment.  (more…)

“The debate about which is better, face-to-face learning or online learning is fast becoming obsolete,” says Jennifer Berghage, an instructional designer at Pennsylvania State University. The common goal is that “an online course should be, above all, engaging, so that the learner enjoys the learning and is able to not only assimilate it but retain it and apply it.”

Online courses are revolutionizing formal education, and have opened a new genre of outreach on cultural and scientific topics. These courses deliver a series of lessons to a web browser or mobile device, to be conveniently accessed anytime, anyplace. (more…)

What was once prohibitively complex and expensive can now be done inexpensively with online testing services. Testing will uncover problems that are confusing for your audience. Here’s a list of vendors to start your research process, and some suggestions.

Three suggestions

For a real-world example on a recent project, designer Ben Snyder said on his blog, “the purpose of the user test is to get feedback about the new design to understand if there are any parts of the website that are confusing to users, and to test the site for hidden bugs that might prevent a user from getting the information they need” or prevent them from completing actions on the site. (more…)