There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when […] […]Read more
Words matter. And so does presentation. Fifty years ago, this week, the Rev. Martin Luther King Jr. delivered his famous “I have a dream” speech. But what if King eschewed wordiness, and instead delivered a slideshow? What could it look like?
A few years ago, William Easterly Professor of Economics, New York University, drafted a powerpoint, mocking presentation software and the “evocative jargon used by ‘social entrepreneurs’ trying to change things.” Let’s compare: (more…)
Who owns art and culture? Does it belong to the artist? The legal property owner? Or the society that loves and appreciates it? Traditionally, old art is considered public, and new art is copyrighted. Anyone can write a new twist on Romeo and Juliet, or mashup the Mona Lisa with a mustache. But what if Harry Potter opened a lemonade stand? Or Luke Skywalker had a twin bother? (more…)
Film and video can be compelling forms of communication — but using video in science is hard to do well. Science is complex and scientists are groomed throughout their careers to speak in a precise, measured way. Film makers, on the other hand, rarely have a graduate background in science, and they are attuned to storytelling, colorful characters and sound bites. Thus a conflict often rises between filmmakers and scientists, which is colorfully summarized by wildlife filmmaker Chris Palmer: (more…)
Since spring 2010, this blog has covered all kinds of outreach topics, from museums to mobile devices to ebooks to blog networks. The most popular articles have been about strategic communications and QR Codes. These articles were written by Michael Douma, and many were long-form articles, based on multiple interviews or new analysis. Now, we’re going to try something […]
QR codes are a way to send information to mobile devices (e.g., a smartphone) using its camera. You send a short blurb of text, or a web address (URL) by representing it as a code which people photograph from their phone.
In the photo at left, a pedestrian takes a photo of a QR code promoting an Andy Warhol show.
There are hundreds of barcode-reader apps (e.g., RedLaser and QuickMark for iOS and Android devices, and the Kaywa reader for dumber smartphones), and code-reading can be included in custom apps, e.g., a museum tour. (more…)
Wireframes and sketches are the intermediary between a conceptual plan, and the actual, detailed prototypes and specifications needed to build a project. (more…)
A cheap and effective way to do community outreach is to piggyback or partner with existing events. NASA did this in a subtle and effective way earlier this month at an annual event for LEGO enthusiasts. “BrickFair” drew over 17 thousand people in a August weekend to a conference center near Dulles airport. (more…)