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Archive for the ‘Business’ category

Challenges of crowdsourcing: Analysis of Historypin

Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow? For some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History […]


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What is Crowdsourcing? And how does it apply to outreach?

Crowdsourcing means involving a lot of people in small pieces of a project. In educational and nonprofit outreach, crowdsourcing is a form of engagement, such as participating in an online course, collecting photos of butterflies for a citizen-science project, uploading old photos for a community history project, deciphering sentences from old scanned manuscripts, playing protein folding […]


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What is a dictionary? And how are they changing?

Imploded by the same forces that have disrupted the broader publishing industry, the dictionary business struggles to get a grip on the online/mobile world. “Our research tells us that most people today get their reference information via their computer, tablet, or phone” said Stephen Bullon, Macmillan Education’s Publisher for Dictionaries, “and the message is clear […]


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Sell books with Amazon Fulfillment Services, tutorial

Too many books? Valuable books? If you or your organization has a library of too many books, consider selling them using Amazon.com fulfillment services. Unlike using eBay or the Amazon ‘Marketplace,’ in exchange for various fees, Amazon handles everything: they pick, pack, ship, and provide customer service for your products. No wasting staff time, or rushing to […]


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How for-profits can innovate in education technology

Can profits and kids mix? In a recent edSurge article, Tom Segal argues for the role of the “for-profit” entrepreneurship in the development of educational technology. Profit motives are what spur innovation at the technological level and therefore schools should look to for-profit businesses to further advancements in education-related technology.


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ReadCube brings sanity to sci article pricing, plus easier management

Science journal subscriptions can cost libraries several thousand dollars a year, yet most institutions members only make use of a few articles from each of these journals. The huge subscription expenses limit how many journals each school or company can carry. Even single article pricing can be staggering, at $30-50 each. Sinisa Hrvatin, a doctoral candidate at […]


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Do more by outsourcing some outreach tasks to freelancers

Expand your outreach capacity with multiple media, multiple languages, new sites and apps, and other features by hiring freelancers. Here’s an overview of marketplaces we’ve successfully used at IDEA. Translations In our global world, there’s no excuse for staying limited to English speakers, especially when there’s greater need for education in non-English places. Even if you […]


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Online advertising is ripe: Using or launching ad networks

Advertising is a classic, well-proven way to earn money for a publication, blog or site. “It’s the cost of not having direct, paid reader support,” says John Rennie, an experienced science writer, editor and lecturer, and former editor in chief of Scientific American. Readers are acclimated to ads, but you have to use good taste. “Many […]


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Museum tour apps for <$25k at Museums & Mobile conference

It is getting easier and cheaper for cultural and scientific organizations make mobile, handheld tours. According to Nielsen, 40% of Americans with mobile phones are carrying smartphones; of those 40% run Android, and 28% have an Apple iPhone. This is a huge market, and by 2012, approximately half your audience could use your app from the […]


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Usability and user experience testing options (vendor list)

What was once prohibitively complex and expensive can now be done inexpensively with online testing services. Testing will uncover problems that are confusing for your audience. Here’s a list of vendors to start your research process, and some suggestions. Three suggestions For a real-world example on a recent project, designer Ben Snyder said on his blog, “the […]


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