A cheap and effective way to do community outreach is to piggyback or partner with existing events. NASA did this in a subtle and effective way earlier this month at an annual event for LEGO enthusiasts. ”BrickFair” drew over 17 thousand people in a August weekend to a conference center near Dulles airport.

As Tropical Storm Irene was passing up the East Coast, and tens of millions of Americans successfully prepared for the storm, FoxNews ran an op-ed piece, featured on their home page on 27-August, from the  Competitive Enterprise Institute. The CEI’s mission is “limited government, free enterprise, and individual liberty.” Original is here. Aside from misleading criticisms, this [...]

Wikipedia, the free, online encyclopedia that “anyone can edit,” is a useful way to deliver scientific and cultural knowledge to the public. Wikipedia is the 5th most visited web site, with 400-450 million unique visitors per month. It’s not “merely a larger audience, but a different audience,” says Sara Snyder, webmaster for the Smithsonian Institution’s Archives of American Art, who has recently started [...]